Reinforce the importance of Latino values for professional and personal success
Facilitate access to Latino role models and visibility to career opportunities across the soccer ecosystem (if you can see it, you can be it)
Provide opportunities for hands-on experiences, skill development and scholarships to pursue the careers they are interested in
Help develop healthy habits essential to peak performance on and off the field
![Recurso 2 web.png](https://static.wixstatic.com/media/778e6a_dc310768be8340b2b88fbd9c29c025bc~mv2.png/v1/fill/w_600,h_265,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Recurso%202%20web.png)
The Issue
Hispanics make up 19% of the US population, yet only 4.3% are represented in leadership roles in American corporations.
![Recurso 4.png](https://static.wixstatic.com/media/778e6a_5651d01c8b9f473bbe073831861b0a00~mv2.png/v1/fill/w_388,h_376,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Recurso%204.png)
Why?
These are the barriers faced by young Latinos in their journey towards college:
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THEY DON'T ENROLL: College enrollment ratio for Hispanics is the lowest at 56.2%
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THEY DON'T STICK IT OUT: The college dropout rate for Hispanics is almost 55%, vs. 38% for non-Hispanic Whites
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THEY DON'T GRADUATE: Hispanic college graduation rates continue to be the lowest of all ethnicities
Sources: 2020 US Census | ExcelenciaInEducation.com | GWI 2023
Partners
![p&g logo.png](https://static.wixstatic.com/media/778e6a_b8db23df12f141879b34ac6d19ce75e3~mv2.png/v1/fill/w_121,h_53,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/p%26g%20logo.png)
![MLS LOGO.png](https://static.wixstatic.com/media/778e6a_deed2ce490054127a2ecd8559c88bc47~mv2.png/v1/fill/w_61,h_65,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/MLS%20LOGO.png)
![Dawn Logo.png](https://static.wixstatic.com/media/778e6a_257ec428aeb14c5785aec96d7fca425e~mv2.png/v1/crop/x_0,y_255,w_2732,h_2016/fill/w_99,h_73,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Dawn%20Logo.png)
![Downy Logo.png](https://static.wixstatic.com/media/778e6a_c1d73cef10da4a4ea0947ea3c028c4bf~mv2.png/v1/fill/w_99,h_58,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Downy%20Logo.png)
![Gain Logo Blanco.png](https://static.wixstatic.com/media/778e6a_cd7bc5f193e2404cad9c95582950f686~mv2.png/v1/fill/w_91,h_78,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Gain%20Logo%20Blanco.png)
![Recurso 6.png](https://static.wixstatic.com/media/778e6a_6435ba95d4fe4a0496a961ee73cb56d6~mv2.png/v1/fill/w_725,h_48,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Recurso%206.png)
Components of the Program
Media
Amplification
In-Person
Events
![pHONES.png](https://static.wixstatic.com/media/778e6a_9c3bd9d1e6dc425686f92846e3d4b24b~mv2.png/v1/crop/x_779,y_0,w_3441,h_3333/fill/w_413,h_400,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/pHONES.png)
Retail Activation
Results
Retail
4 Retailers
1,105+ Stores
![Captura de pantalla 2024-01-22 a la(s) 9.21.32.png](https://static.wixstatic.com/media/778e6a_fc6b4dce17634ee69d3f980129eab925~mv2.png/v1/crop/x_38,y_0,w_202,h_202/fill/w_121,h_121,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Captura%20de%20pantalla%202024-01-22%20a%20la(s)%209_21_32.png)
![Recurso 1.png](https://static.wixstatic.com/media/778e6a_e3fc41c0b4694b77b392fcfbe378b01e~mv2.png/v1/fill/w_121,h_121,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Recurso%201.png)
Community
11 Local Clubs
![Captura de pantalla 2024-02-13 a la(s) 17.03.52.png](https://static.wixstatic.com/media/778e6a_0fcc48d8d10148faa44b57edfac07797~mv2.png/v1/crop/x_711,y_0,w_789,h_790/fill/w_121,h_121,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Captura%20de%20pantalla%202024-02-13%20a%20la(s)%2017_03_52.png)
Paid Media
TV, Sports Marketing
40-50% USH Reach
![Captura de pantalla 2024-01-22 a la(s) 9.22.38.png](https://static.wixstatic.com/media/778e6a_3e28b48adb7249b1b6cb842a5a6d98c1~mv2.png/v1/crop/x_370,y_0,w_956,h_956/fill/w_121,h_121,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Captura%20de%20pantalla%202024-01-22%20a%20la(s)%209_22_38.png)
Impact
200+ Kids Live,
1,500+ in Digital Program
![Captura de pantalla 2024-01-22 a la(s) 10.55.47.png](https://static.wixstatic.com/media/778e6a_34e60df57d224a2db68235295bdc498f~mv2.png/v1/crop/x_122,y_0,w_658,h_658/fill/w_121,h_121,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Captura%20de%20pantalla%202024-01-22%20a%20la(s)%2010_55_47.png)
Live Audience
1.6M per Match
![Captura de pantalla 2024-01-22 a la(s) 9.20.04.png](https://static.wixstatic.com/media/778e6a_e4b50ad925d8413ba5e94791d3d3ab07~mv2.png/v1/crop/x_643,y_0,w_1450,h_1450/fill/w_121,h_121,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Captura%20de%20pantalla%202024-01-22%20a%20la(s)%209_20_04.png)
PR Coverage &
Earned Media
60M+ Impressions